Challenge: Create a digital tool or experience that capitalizes on Gen Z’s online connectivity to deliver meaningful IRL expiriences through Airbnb.
Solution: By selecting an airbnb with a do not disturb (dnd) badge, you can truly escape from the modern day reality of being overstimulated and under socialized. In select houses, we have everything you need to turn off and tune in; providing Gen Z the unique opportunity to totally unplug. Since we can’t trust them to turn off their phones for the whole trip, we will lock them up. For all those who were “born in the wrong generation,” it is your chance to go back in time to landlines and boardgames.
Browse through our dnd stays right on our website and app. Click on a dnd badge to learn more about the experience.
Each airdnd
includes:
OOH:
SOCIALS: